PROGRAMME DESCRIPTION:

The Tourism Management department in the Faculty of Hotel and Tourism Management was established in 1974. It was the first tourism management programme introduced in Malaysia. The programme started with Diploma in Tourism Administration, followed by Certificate in Travel Operation in 1985 and since, the programme has been and will continue to produce and supply quality tourism graduates to meet the growing employment demand and needs in the tourism industry. 

This programme concentrates on broad coverage of tourism industry that includes computerized fares and ticketing, event management, park and recreation, e-tourism, human resources, sales and marketing, and professional development. Served by qualified lecturers with PhDs and Masters in Tourism, this programme prepares the graduates a wide array of professional careers in travel agencies, private clubs and resorts, conference centres and airline industries. 

Apart from the programme offered, the faculty is the first education institution in Malaysia that uses the Online Reservation System (ORS) in class learning and training purposes that is in line with the need for a paradigm shift from traditional classroom learning to real-time hands-on practice. The Online Reservation System is accessible by students for training purposes. Since UiTM is the only Institution of Higher Learning in Malaysia that has the access to use the online (real-time) facility, the programme prepares the students with a hands-on training and access to the real-time online ORS system facilities and ability to master the basic reservation and ticketing procedures. 

The B. Sc. (Hons.) Tourism Management programme is currently being offered at UiTM Shah Alam, Melaka and Sabah Campuses.

 

PROGRAMME OBJECTIVES:

Graduates are expected to fulfil the following objectives after 5 years of graduation:

  • Competent professional who synthesize and apply the knowledge understanding and practical experiences to provide the quality service to the government agencies and tourism-related industries.
  • Professionals in tourism industry who lead and engage in teams in problem solving tasks across disciplines through effective communications abilities.
  • Professionals in tourism industry who continue to advance their knowledge and abilities by utilizing ICT in exploring business opportunities in the service related industry.
  • Professional who practice ethical and professional values in providing services to the recipients and the provider of the service related industry.

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