PROGRAMME DESCRIPTION:

Foodservice industry has created demand for foodservice business entrepreneur, leaders and managers. Thus, the programme is designed to equip students with the business knowledge, skill and ability to take up challenges in managing the diverse foodservice management activities.

In order to produce high-performing foodservice entrepreneur, leaders and managers, the curriculum focuses on every aspect of the foodservice business such as operations, revenue management, human resources, training, marketing, merchandising, and customer service.

The programme ensures graduates are equipped with theoretical and practical knowledge on the aspects of entrepreneurship, especially in the field of foodservice. Graduates also understand issues such as maximizing profit, forecasting the market, protecting assets besides assuring food quality and understanding nutrition and food science. The B.Sc. (Hons.) Foodservice Management with entrepreneurship is currently being offered at UiTM Puncak Alam Campus.

PROGRAMME OBJECTIVES:

Graduates are expected to fulfil the following objectives after 3 years in the programme:

• Professional in food service entrepreneurs, synthesize and apply knowledge, understanding and experience in the laboratory to provide quality products and services to government agencies and the hospitality industry.
• Professional food service entrepreneurs with knowledge and abilities in using ICT (Information and Communication Technology) to explore business opportunities in hospitality-related industries.

• Professional food service entrepreneurs who can lead and engage in teams for problem-solving tasks across various disciplines through effective communication.

• Professional food service entrepreneurs who practice ethical and professional values in providing services to hospitality industry recipients and suppliers.

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