HM711 - MASTER IN TOURISM MANAGEMENT

Synopsis

The Master Program by coursework is designed to train individual or industry professionals seeking to advance their careers. This program prepares students for middle and upper level management positions in the broad realms of hotels, resorts, restaurants, food service, tourism and gastronomy related fields. Students are expected to augmenting managerial competencies, analytical, organizational skills and the ability to anticipate, decide and solving matters in situations related in his or her professional fields. The length of study is 1 ½ year for a full-time and 2 ½ year for a part-time basis. Successful completion of an approved subjects leads to the award of a Master in Hospitality Management, Master in Tourism Management, Master in Foodservice Management or Master in Gastronomy.

Entry Requirement

• Bachelor of Science (Hons.) from UiTM in a related and appropriate area of specialization with minimum CGPA of 2.75; OR
• Bachelor's degree or its equivalent from other recognized universities approved by UiTM with minimum CGPA of 2.75.

English Requirement (MUET/IELTS/TOEFL/CEFR/TOEIC/BULATS)

• Malaysian University English Test (MUET) Band 3
• IELTS Band 5
• TOEFL: Internet Based Test (IBT: 35 - 45) ; Computer Based Test (CBT: 107 - 131) ; Paper Based Test (417 - 450)
• CEFR: B1
• TOEIC: 356 - 440
• BULATS: 40 - 59

Courses

Semester 1

• Research Methodology for Hospitality and Tourism
• Strategic Marketing for Hospitality and Tourism
• Tourism Destination Analysis
• Event Planning and Analysis
• Event marketing and Sponsorship
• Electives
  • Tourism Environment and Planning
  • Tourism Marketing Communication: Analysis and Decision 

Semester 2

• Quantitative Methods for Hospitality Research
• Global Strategic Management for Hospitality and Tourism
• Convention and Exposition Management
• Tourism Distribution Channel
• Tourism Innovation
• Electives
  • International Event Management
  • Tourism Product and Price Analysis
  • Tourism Marketing Decision Making: Case Studies
  • Development Planning and Design Standards
  • Tourism Collaboration and Partnership

Semester 3

• Hospitality and Tourism Global Issues
• Graduate Research